Privacy Policy

Last Updated 15/02/2021 | Version 1.1

Privacy and online safety are important to Oval Investments Limited. This policy explains how we may collect information about you and then how we use it. It also gives certain assurances on things that we will and what we will not do.

1. Purpose and consent for collection

Oval Investments Limited collects, stores, processes or transmits data in order to provide Services to Customers. This may include marketing of services, the processing of orders for Customers and customer support activities, or for the purposes
of conducting corporate activities such as interacting with suppliers, job applicants or administration.

By providing personal information to Oval Investments Limited in any of the ways described in this policy, the Subject is agreeing that they are authorised to provide the information and that they accept this privacy policy and that Oval Investments Limited is authorised to process it.

Oval Investments Limited will collect a range of information about the Subject, either via activity via our website, emails, customer support, telephone or in person. This information includes:

Email address
IP address

We will not collect sensitive categories of data without their explicit consent.

Oval Investments Limited does not undertake any automated decision making relating to any Service activities except for third party fraud checking services that may automatically decline a credit or debit card transaction.

Oval Investments Limited will not collect data relating to minors as defined under UK law. Minors as defined by UK law are not permitted to use Oval Investments Limited Services or interact with us as a corporate entity.

Oval Investments Limited may from time to time contact the Customer via email regarding service related matters.

2. Data retention

We will keep your personal information for as long as you are a customer of Oval Investments Limited.

After you stop being a customer, we may keep your data for longer so we able to respond to any questions or complaints and to comply with any legal and accounting requirements.

3. Data transfers and the use of Data Sub Processors

Oval Investments Limited will not share Subject data with a third party not directly associated with the provision of services without their explicit consent. Oval Investments Limited will also not transfer Subject data to a third party country outside of the UK or EEA that is not compliant with the applicable data protection laws via adequacy agreement, Binding Corporate Rules or other legally appropriate means as defined by the Information Commissioner’s Office without their explicit consent.

At Oval Investments Limited we make use of a number of 3rd party organisations so that we can deliver services to our customers. Whilst the following list is not intended to be exhaustive, Oval Investments Limited typically only transfers the personal data relating to our customers, where required for the activities set out below, to the following third parties or Data Processors:

Supplier Why? Privacy Policy Basis for processing
Google Analytics Privacy Policy Legitimate Interests
ManageWP Backups and security monitoring Privacy Policy Legitimate Interests
Ionos Hosting Privacy Policy Legitimate Interests

4. Commitment to confidentiality and security of processing
Oval Investments Limited uses appropriate technical and organisational security measures within our sphere of responsibility to ensure an appropriate level of confidentiality and integrity.

Should there be a concern regarding a possible security incident or data breach, please email

5. Cookies

Cookies are small text files that are stored in a computer’s web browser memory. They help website providers with things like understanding how people use a website, remembering a User’s login details, and storing website preferences. We use cookies and other similar technologies to help us ensure that our Services function properly, prevent fraud and other harm, and analyze and improve the Services in accordance with this Privacy Policy.

5 a) How We Use Cookies.

We change the cookies periodically as we improve or add to our Services, but we generally use cookies for the following purposes:

a. To Operate Our Services. Some cookies are essential to the operation of our website and Services. We use those cookies in a number of different ways, including:

  • Authentication. We use cookies to remember your login state so You don’t have to login again as you navigate through our site.
  • Fraud Prevention and Detection. Cookies and similar technologies that we deploy on or  website help us monitor for and detect potentially harmful or illegal use of our Services.
  • Site Features and Services. We use cookies to remember what products you have in your basket during your shopping experience.

b. To Analyze and Improve Our Services. Cookies help us understand how to make our website and customer services work better for You. Cookies tell us how people reach our website and they give us insights into improvements or enhancements we need to make to our website and Services.

5 b) How We Use Other Technologies

a. Pixel tags. Pixel tags (also known as web beacons and clear GIFs) may be used in connection with some Services to, among other things, track the actions of Users (such as email recipients), measure the success of our marketing campaigns and compile statistics about usage of the Services and response rates.

b. Third Party Analytics. We use Google Analytics, which uses cookies and similar technologies, to collect and analyze information about use of the Services and report on activities and trends. This service may also collect information regarding the use of other websites, apps and online resources. To help protect Your privacy we anonymize personally identifiable information like IP addresses.

5 c) How To Manage Cookies

Your web browser may allow You to change Your cookie preferences. Please consult the help section of Your web browser or follow the links below to understand Your options, but please note that if You choose to disable the cookies, some features of our website or Services may not operate as intended.

Chrome     Explorer     Safari     Firefox     Opera

5 d) Cookie Table

Cookies that we commonly use are listed below. This list is not exhaustive, but describes the main reasons we typically set cookies.

wordfence_verifiedHuman This cookie is by our website security system to help prevent abuse.
These cookies are used by Google Analytics to distinguish different users and provide analytics.

6. Get in touch

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time, or discuss any other data protection matters with us, by contacting us at

Data Subjects, Controllers or any other concerned parties wishing to discuss matters relating to data protection, such as a Subject Access Request or concern over accuracy of collected data, please email The email address is monitored within working hours and you should receive a reply within 14 working days.